Our Story

The Refresh Liquid Wipe, a wet wipe alternative, story begins in the 1940s in Chicago when my grandfather made his first batch of toilet cookies using bees wax in my grandmother’s muffin tins in his garage. That was the beginning of a family janitorial supply manufacturing business that continues operating today:

  • Three generations and family owned since 1940
  • Made in the USA
  • Veteran Owned
  • Developed and perfected zero-waste alternative to traditional wipes
  • Experimented and perfected environmentally sound formula
  • Continual product evolution to make improved hygiene easy and accessible
  • Flushing away un-flushable problem
  • Commitment to quality is the driving force in everything we do

Our history:

Karl Roth Refresh Liquid Wipe

Back in the early 1990s, my father developed a product to use as a toilet tissue moistener called “Soft & Moist.” It was dispensed as a liquid and was blue in color and people really seemed to like it, but the market wasn’t really ready for it.

When I got out of the Marines in 2004, my father encouraged me to bring the product to market, but I was working as a commercial litigation attorney at the time and didn’t have much interest in “butt wipes.”

However, in 2013, I started to hear about wet wipes clogging toilets, causing “fat bergs” in municipal treatment plants and other problems with plumbing systems as these things just didn't dissolve like toilet paper.  I got the idea that maybe people were looking for a better option, so I decided to look into how I could update “Soft & Moist,” and the first order of business was a name change to Refresh Liquid Wipe.

Next, I experimented with different delivery systems and tried out a 50ml foam bottle that we were using to package hand sanitizer, it worked! Then the formula was updated, the dye was removed, the fragrance changed, and the product was tested on dozens of volunteers. The result was the original Refresh Liquid Wipe (green label). In 2021 Refresh Liquid Wipe Free (blue label) was introduced as an alcohol and fragrance free alternative for users with sensitive skin types. It became the perfect wet wipe alternative to clogged toilets. 

Over the past eleven years, Refresh Liquid Wipe has become the most popular wet wipe alternative and our commitment to quality continues to be a driving force in everything we do. So, while I never became the “toilet cookie prince of Chicago” like my grandfather used to joke, I’m happy to be able to offer Refresh Liquid Wipe to our thousands of loyal customers - Karl Roth.